Why Every Website Owner Should Have an Autoresponder Service
September 5th, 2009
An autoresponder service is all about one thing—relationship. Getting the contact information of your visitors, like email addresses and their names is one of the essential things you have to do to build a thriving website. Whether the site is a non-profit one trying to update its members, or or a business selling solutions to people’s needs online, having the contact information is interested parties is critical is crucial.
A good email autoresponder service will do more than make it easy to get someone’s contact information, it will make it a snap to continually stay in touch with them. If we relied on people bookmarking our sites and returning when they had time, we would have very few return visitors. Rather, if we stayed in touch with them, kept them informed on the topic that brought them to our site in the first place, we will build a relationship with them.
The power of an autoresponder service is that once you write your emails, upload them with just a click, they work automatically for our clients. Whether someone signs-up for your mailing list today or next month, they receive the same welcome email from you instantaneously. Then, 24 hours later (or whatever time-frame you tell the autoresponder), it sends the second email, and then four days to the moment after they signed up they get another email. The autoresponder does this automatically, even if you’re out of town, sleeping, or doing another thing. It even includes their first name in the email making it more personal.
You don’t have to use the delayed feature, though. You can type up an email, make it more personal by inserting each person’s name in the headline, and clicking “Send” like you would in your favorite email program. It will go out instantly to everyone on your list. A great autoresponder service can even indicate how many people opened the email!
There are many autoresponder services available on the Internet, but Aweber, for me, has the most number of features and, by far, the easiest set up. It’s about building relationships, and which are made deeper by autoresponder services.
James Michael has become somewhat of an autoresponder expert. He moderates the site AWeberReview.com and has an autoresponder tutorial site called MoreAweberUnleashed.com.
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