What is Organic Marketing?
January 29th, 2009
Organic SEO, or the “organic” website growth model, is fairly straight-forward. It starts off by assuming that the ultimate goal of a website is to provide something useful to its visitors (and if you make money doing so, good for you). Now, like any real-world store or shop, a website needs traffic . In the long run, this traffic cannot be dependent on any
one source (like Google, for example). If a doughnut shop depended on the next door police station ONLY and did no advertising, what do you think will happen to their revenues if the police station relocated? For a business to survive in the long run, they must diversify their sources of income, which in turn means that they must diversify their sources of traffic.
This is the first cornerstone of organic marketing thinking long term. The second component of organic marketing deals with the actual methods and practices of marketing an emphasis on “natural” marketing and search engine optimization. In the last lesson on “buzz marketing”, you read about how one can use existing market exposure to create popularity, or a “buzz”, about a new product or service launch. Organic marketing expands to cover “natural” link-building , in which you focus on creating excellent content and providing very useful services and letting your reputation build through “word of mouth” or plain ol’ referrals. Then, as people start linking to your waebsite because your website is unique and very useful, you get your link popularity.
Pretty soon, you also get high search engine rankings as more and more people come across your website, find it useful and then link to it. Therefore, organic marketing focuses on creating awareness, of spreading information through articles, press releases, excellent content and community participation (think forums and blog comments) with a core emphasis on providing value to the visitors.
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